2024 Activities A&T Finansal Kiralama A.Ş. Annual Report 2024 28 29 MARKETING OPERATION A&T Finansal Kiralama A.Ş. continues to consolidate and expand its customer base with its distinctive marketing and market experience. A&T Finansal Kiralama A.Ş. focuses on delivering real and sustainable services for all customers. Marketing Vision: Being the dominant company in a defined niche market. Aims and Targets a. To manage the customer relationships in a profitable way. b. With value-added recommendations to acquire new customers. c. By creating customer satisfaction, retain and improve existing customers d. Creating a high-quality asset by gaining confident customers. e. To provide the appropriate funding to investors. Market penetration in the current market A&TFinansal KiralamaA.Ş. operates intheAgriculture, Service, Construction and Manufacturing sectors. ConstructionMachinery, Machine Tools, Production Machinery and Agricultural Machinery are the machinery groups with the largest share in the portfolio. In 2024, Construction Machinery was the sector with the largest share of 48% in our transaction volume. All machines in this equipment groupwere leased to the customer group operating in Istanbul and Ankara. Efforts are being made to increase the penetration rate in this sector and products. Market development in the new markets A&T Finansal Kiralama A.Ş. has good relations with suppliers of constructionmachinery, machine tools and agricultural machinery. A&T Finansal Kiralama A.Ş., which continuously develops the productive co-operation it has established with the sellers, mainly carries out financial leasing transactions in the fields of construction and construction machinery, machine tools (CNC), textile machinery, printing machinery. Therefore, newmarkets will be developed by considering the mentioned product group. The Company’s sales activities are carried out through two separate channels: sales and direct marketing. The Company has established a co-operation with vendors based on the principle of efficiency and continues its efforts to increase the effectiveness of the channel. With competitive financing costs, the Company has the competence to produce solutions that are suitable for the financial structures of its customers and compatible with their cash flows. In 2024, the Company achieved successful performance results thanks to its service model that operates with fast, accurate and efficient processes and customer-oriented business strategies. The Company maintains a balanced portfolio structure with sectoral diversity and draws attention with its non-performing loan ratio below the sector average. A&T Finansal Kiralama A.Ş. continues to consolidate and expand its customer base with its distinctivemarketing and market experience. Market concentration With its vast experience and know-how, strong financial structure and the funding opportunities it provides, A&T Finansal Kiralama A.Ş. serves a customer base ranging from micro enterprises to SMEs and corporate firms. A&T Finansal Kiralama A.Ş. has identified target sectors andmarkets inorder to utilise its financial resources and limited network effectively. Rather than having a low percentage of customers in a large market, the Company will aim to increase its market share by concentrating on a specific target customer group. Thus, A&T Finansal Kiralama A.Ş. is recognized by the players and suppliers in the concentratedmarket. This helps to increase the company’s regional penetration rate. For this reason, A&T Finansal Kiralama A.Ş. has an effective position in these concentrated areas. In this context, A&T Finansal Kiralama A.Ş. has clearly identified its areas of concentration. The selected areas do not require high-cost investments. They are more suitable for the resource structure of A&T Finansal Kiralama A.Ş. in terms of their size. Therefore, efforts are being made to increase the penetration rate in these areas selected as niche markets. With its vast experience and know-how, strong financial structure and the funding opportunities it provides, A&T Finansal Kiralama A.Ş. serves a customer base ranging from micro enterprises to SMEs and corporate firms. Operation Department creates healthy and lasting solutions to increase customer satisfaction with services. It focuses on delivering real and sustainable services for all customers. The Operation Department reflects its work experience to the entire workflow for customer satisfaction. Adopting the principle of customer satisfaction, A&T Finansal Kiralama A.Ş. evaluates operational processes, regardless the amount of the project. Fast, high-quality and customer-oriented service are the priorities of the department. Customer loyalty is created by standing equal distance to all customers. It is aimed to provide a high quality of service for all customers by standing closely to them.
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